Before we go any further, write your podcast's description – the overview copy that tells new listeners what your show is about.įeel free to read other podcast introductions for inspiration. I know we've not mentioned equipment or software yet. What will work for you? How will you answer the why and what? 3. In Apple Podcasts, we chose 'Business – Entrepreneurship' and secondary topics: 'Arts – Design' and 'Arts – Visual Arts'. So we kept it simple and came up with a theme of "fun and honest conversations with creatives". Mainly they want positive reassurance that they're not alone and part of a supportive community. Creative Boom's community is full of artists, graphic designers, illustrators and photographers, all striving to survive and enjoy a successful career, whether they freelance, have a side project or work for someone else. Have one niche audience in mind and answer to their needs.įor us, it was fairly obvious. And that can save you a lot of time and money. If you figure this out from day one, it'll help inform every single decision you make going forward. Pick one overriding category and two more if you see fit. Yes, there are other directories like Spotify, Google Podcasts and Acast but Apple has the biggest audience right now. You also have to choose a topic inspired by Apple Podcasts categories. Of course, you'll want to be successful and top those charts, which is why you have to think of your purpose and audience. You've got to think of your strategy from day one. What's your purpose? Who's your audience?Ĭonsider why you want to launch a podcast. But if you're building a brand, an audience or hoping to become an authority in your field, then podcasting (at the moment) opens up a world of possibilities. If you just want to podcast for fun, there's absolutely nothing stopping you. If you're reading this and nodding, then you'll either be running a blog, magazine, business or community, keen to find fresh ways to connect with your audience. You can never rely on free social media channels. Yes, it's become apparent – more than ever – that if we are to survive the algorithms and expensive advertising route, then we must focus on building our own platforms and communities. That's compared with 500 million blogs worldwide.Īnd when you consider that social media isn't having the same reach or engagement as we enjoyed a few years ago (thanks Instagram), then many of you will be thinking of new ways to market yourself. Besides, there are just 850,000 podcasts, according to the latest stats for 2020. It creates a human connection that words on a screen can't compete with. We might update this article in future, should our recommendations change. We're simply sharing what we've learnt from the process of setting up and establishing our own podcast for Creative Boom. Choosing a podcast hosting and distribution service.A recommended podcast recording setup: solo, in-person interviews and remote.What's your purpose? Who's your audience?.In this step-by-step guide, we'll cover the following: If you've wanted to launch a podcast, but something has held you back – whether that's fear, lack of time or not knowing how – we've pulled together some beginner tips to help. Well, it's been three weeks since The Creative Boom Podcast went live, and we have to say, it's been hugely rewarding. And we weren't going to just launch anything – it had to be special and something that continued our mission. It's been something we've wanted to do for a while but never found the time.
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